All of these strategies can be rolled up into a single artifact: the SEO plan. For example, you have been creating webpages and blog posts that are just 200-300 words. If your intro is basically the same, and you're listing the same features and flavors, it won't be clear to …

A program that helps companies make contact with consumers in more offbeat and relaxed settings, lifestyle marketing, involves identifying marketing methods associated with the hobbies and entertainment venues of a target audience. Don't over promise in the title. Even though it may make people click, as soon as they realize …

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. SEO is the practice of providing your clients with information about your services digitally. Just as Google has always been focused on providing its users with the best …

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. SEO analysis is a tool for people to study how they might improve a given website's ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data …

It also slows down the user journey and makes it harder for them to find what they are looking for. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Robots tags …

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away …

Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. A person's evoked set consists of the brands the individual considers in a purchasing situation. The catch comes in the form of a limitation, such as insufficient space …

That's why it's called "evergreen." Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively underused by your competitors. The size of the account affects the selection …

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Test your site's link and fix the broken links to minimise the error pages or the duplicate content. Your content …